used to describe two significant dimensions. First it describes how fast the fashion industry has been able to offer cheap catwalk styles to the public in a matter of weeks. Second it should also describe how fast this industry has been causing great damage to the environment; something that the consumer might not be aware of.
The real cost of a cheap trendy garment sold by giant brands is not what you see in the price tag, but it is the huge impact that producing, using, and disposing those garments has on the environment.
It is significant to know that the harm is not only affecting CO2 level in the atmosphere, or the level of non-degradable waste in landfills; but the harm is much closer to us than ever. Who knew that a colorful T-shirt made of polyester could lead to allergies and cancer?
New studies indicate that the fibers in our clothes could be poisoning our waterways and food chain on a massive scale. For instance, recent research conducted in a fish market in California found that 1 out 4 fish sold in the market contained microplastics and microfibers.
The infographic developed by Greenmatch.co.uk highlights the major impact of fast fashion on natural resources. It also presents one of the very few initiatives taken to control this impact. The Wrap (Waste & Resources Action Programme) developed The Sustainable Clothing Action Plan (SCAP) in 2007, where more than 300 brands and organizations joined to bring about change. It also has ambitious targets for year 2020 that are summarized in the infographic.
The source of the infographic: http://www.greenmatch.co.uk
The text is written by Salsabile Bouhaya.